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Kibbles 'n Bits vs Simply Nourish

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Simply Nourish is branded by PetSmart LLC and made by third-party co-packers. On KibbleLab, Simply Nourish averages 8.7 out of 10 across its scored foods, compared with 7.2 for Kibbles 'n Bits. Kibbles 'n Bits makes food for dogs, while Simply Nourish covers cats and dogs.

Kibbles 'n Bits and Simply Nourish compared

Kibbles 'n Bits Simply Nourish
Manufacturer Post Holdings Pet Brands PetSmart LLC
Parent company Post Holdings, Inc. Independent
Founded 2023 1986
Headquarters St. Louis, Missouri, USA Phoenix, Arizona, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Not listed
Products listed 7 105
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.2 (avg of 7) 8.7 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Kibbles 'n Bits vs Simply Nourish: how they compare

Scores

Simply Nourish scores higher on KibbleLab, averaging 8.7 out of 10 across 105 scored foods, compared with 7.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Kibbles 'n Bits foods and 105 Simply Nourish foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or Simply Nourish?

Simply Nourish scores higher: it averages 8.7 out of 10 across 105 scored foods, compared with 7.2 for Kibbles 'n Bits. Scores reflect published veterinary science.

Who makes Kibbles 'n Bits and Simply Nourish?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. Simply Nourish is based in Phoenix, Arizona, USA.

Have Kibbles 'n Bits or Simply Nourish been recalled?

Neither Kibbles 'n Bits nor Simply Nourish has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Kibbles 'n Bits and Simply Nourish .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.