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Lucy Pet Products vs Now Fresh

Lucy Pet Products is made by Lucy Pet Products, Inc., and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Lucy Pet Products averages 8.6 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Lucy Pet Products is not.

Lucy Pet Products and Now Fresh compared

Lucy Pet Products Now Fresh
Manufacturer Lucy Pet Products, Inc. Petcurean Pet Nutrition Inc.
Parent company Independent Independent
Founded 2014 1999
Headquarters Thousand Oaks, California, USA Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States Canada
Manufacturing region California British Columbia
Products listed 25 31
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 25) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Lucy Pet Products vs Now Fresh: how they compare

Scores

Lucy Pet Products scores higher on KibbleLab, averaging 8.6 out of 10 across 25 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Lucy Pet Products is made by Lucy Pet Products, Inc., an independent maker, based in Thousand Oaks, California, USA, founded in 2014. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Lucy Pet Products is not. KibbleLab lists 25 Lucy Pet Products foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Lucy Pet Products or Now Fresh?

Lucy Pet Products scores higher: it averages 8.6 out of 10 across 25 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Lucy Pet Products and Now Fresh?

Lucy Pet Products is made by Lucy Pet Products, Inc. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 25 for Lucy Pet Products.

Where is each brand based?

Lucy Pet Products is based in Thousand Oaks, California, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Lucy Pet Products or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Lucy Pet Products or Now Fresh been recalled?

Neither Lucy Pet Products nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Lucy Pet Products and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.