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Maxbone vs Now Fresh

Maxbone is made by Maxbone, Inc., and Now Fresh by Petcurean Pet Nutrition Inc. On KibbleLab, Maxbone averages 8.6 out of 10 across its scored foods, compared with 8.4 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Maxbone is not.

Maxbone and Now Fresh compared

Maxbone Now Fresh
Manufacturer Maxbone, Inc. Petcurean Pet Nutrition Inc.
Parent company Independent Independent
Founded 2017 1999
Headquarters Los Angeles, California, USA Chilliwack, British Columbia, Canada
Products listed 1 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.6 (avg of 1) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Maxbone vs Now Fresh: how they compare

Scores

Maxbone scores higher on KibbleLab, averaging 8.6 out of 10 across 1 scored foods, compared with 8.4 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Maxbone is made by Maxbone, Inc., an independent maker, based in Los Angeles, California, USA, founded in 2017. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Maxbone is not. KibbleLab lists 1 Maxbone food and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Maxbone or Now Fresh?

Maxbone scores higher: it averages 8.6 out of 10 across 1 scored foods, compared with 8.4 for Now Fresh. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Maxbone and Now Fresh?

Maxbone is made by Maxbone, Inc. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 1 for Maxbone.

Where is each brand based?

Maxbone is based in Los Angeles, California, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Maxbone or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Maxbone or Now Fresh been recalled?

Neither Maxbone nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Maxbone and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.