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Natural Balance vs Wholesomes

Natural Balance is made by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)), and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Natural Balance averages 8.2 out of 10 across its scored foods, compared with 7.6 for Wholesomes. Wholesomes's maker dates to 1926, while Natural Balance's launched in 1989.

Natural Balance and Wholesomes compared

Natural Balance Wholesomes
Manufacturer Natural Balance Pet Foods Midwestern Pet Foods, Inc.
Parent company Ethos Pet Brands (L Catterton / Nexus Capital) Nunn Milling Company, Inc.
Founded 1989 1926
Headquarters Burbank, California, USA Evansville, Indiana, USA
Products listed 118 29
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 118) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Natural Balance vs Wholesomes: how they compare

Scores

Natural Balance scores higher on KibbleLab, averaging 8.2 out of 10 across 118 scored foods, compared with 7.6 across 29 for Wholesomes. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 118 Natural Balance foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Natural Balance or Wholesomes?

Natural Balance scores higher: it averages 8.2 out of 10 across 118 scored foods, compared with 7.6 for Wholesomes. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Natural Balance and Wholesomes?

Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital). Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Natural Balance is based in Burbank, California, USA. Wholesomes is based in Evansville, Indiana, USA.

Have Natural Balance or Wholesomes been recalled?

Neither Natural Balance nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Natural Balance and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.