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Northwest Naturals vs Simply Nourish

Northwest Naturals is made by Morasch Meats, and Simply Nourish is branded by PetSmart LLC and made by third-party co-packers. On KibbleLab, Simply Nourish averages 8.7 out of 10 across its scored foods, compared with 8.0 for Northwest Naturals. Northwest Naturals makes food for dogs, while Simply Nourish covers cats and dogs.

Northwest Naturals and Simply Nourish compared

Northwest Naturals Simply Nourish
Manufacturer Morasch Meats PetSmart LLC
Parent company Independent Independent
Founded 1956 1986
Headquarters Portland, Oregon, USA Phoenix, Arizona, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Not listed
Manufacturing region Oregon Not listed
Products listed 1 105
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.0 (avg of 1) 8.7 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy

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Northwest Naturals vs Simply Nourish: how they compare

Scores

Simply Nourish scores higher on KibbleLab, averaging 8.7 out of 10 across 105 scored foods, compared with 8.0 across 1 for Northwest Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Northwest Naturals is made by Morasch Meats, an independent maker, based in Portland, Oregon, USA, founded in 1956. Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 1 Northwest Naturals food and 105 Simply Nourish foods.

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Common Questions

Which scores higher on KibbleLab, Northwest Naturals or Simply Nourish?

Simply Nourish scores higher: it averages 8.7 out of 10 across 105 scored foods, compared with 8.0 for Northwest Naturals. Scores reflect published veterinary science.

Who makes Northwest Naturals and Simply Nourish?

Northwest Naturals is made by Morasch Meats. Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 1 for Northwest Naturals.

Where is each brand based?

Northwest Naturals is based in Portland, Oregon, USA. Simply Nourish is based in Phoenix, Arizona, USA.

Have Northwest Naturals or Simply Nourish been recalled?

Northwest Naturals has 1 recall on record in the KibbleLab database; Simply Nourish has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Northwest Naturals and Simply Nourish .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.