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Northwest Naturals vs Wishbone

Northwest Naturals is made by Morasch Meats, and Wishbone by AAF (Asia) Ltd. On KibbleLab, Northwest Naturals averages 8.5 out of 10 across its scored foods, compared with 8.1 for Wishbone. Northwest Naturals makes food for dogs, while Wishbone covers cats and dogs.

Northwest Naturals and Wishbone compared

Northwest Naturals Wishbone
Manufacturer Morasch Meats AAF (Asia) Ltd.
Parent company Independent Independent
Founded 1956 2012
Headquarters Portland, Oregon, USA Auckland, New Zealand
Products listed 1 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 1) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Northwest Naturals vs Wishbone: how they compare

Scores

Northwest Naturals scores higher on KibbleLab, averaging 8.5 out of 10 across 1 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Northwest Naturals is made by Morasch Meats, an independent maker, based in Portland, Oregon, USA, founded in 1956. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 1 Northwest Naturals food and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Northwest Naturals or Wishbone?

Northwest Naturals scores higher: it averages 8.5 out of 10 across 1 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Northwest Naturals and Wishbone?

Northwest Naturals is made by Morasch Meats. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 1 for Northwest Naturals.

Where is each brand based?

Northwest Naturals is based in Portland, Oregon, USA. Wishbone is based in Auckland, New Zealand.

Have Northwest Naturals or Wishbone been recalled?

Neither Northwest Naturals nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Northwest Naturals and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.