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Nulo vs Wellness

Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers, and Wellness is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Wellness averages 8.7 out of 10 across its scored foods, compared with 8.4 for Nulo. Wellness is accredited by the Pet Sustainability Coalition; Nulo is not.

Nulo and Wellness compared

Nulo Wellness
Manufacturer Nulo, Inc. Wellness Pet Company
Parent company Apax Partners Clearlake Capital Group
Founded 2009 2021
Headquarters Austin, Texas, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States United States
Manufacturing region Midwest and Southern regions Arkansas; Indiana
Products listed 288 223
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 288) 8.7 (avg of 223)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Nulo vs Wellness: how they compare

Scores

Wellness scores higher on KibbleLab, averaging 8.7 out of 10 across 223 scored foods, compared with 8.4 across 288 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; Nulo is not. KibbleLab lists 288 Nulo foods and 223 Wellness foods.

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Common Questions

Which scores higher on KibbleLab, Nulo or Wellness?

Wellness scores higher: it averages 8.7 out of 10 across 223 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.

Who makes Nulo and Wellness?

Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Nulo has 288 products in the KibbleLab database, compared with 223 for Wellness.

Where is each brand based?

Nulo is based in Austin, Texas, USA. Wellness is based in Tewksbury, Massachusetts, USA.

Are Nulo or Wellness PSC Accredited?

Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Nulo or Wellness been recalled?

Neither Nulo nor Wellness has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Nulo and Wellness .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.