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Nulo vs Whimzees

Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers, and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Whimzees averages 8.5 out of 10 across its scored foods, compared with 8.4 for Nulo. Whimzees is accredited by the Pet Sustainability Coalition; Nulo is not.

Nulo and Whimzees compared

Nulo Whimzees
Manufacturer Nulo, Inc. Wellness Pet Company
Parent company Apax Partners Clearlake Capital Group
Founded 2009 2021
Headquarters Austin, Texas, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States Netherlands
Manufacturing region Midwest and Southern regions Overijssel
Products listed 289 16
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 289) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Nulo vs Whimzees: how they compare

Scores

Whimzees scores higher on KibbleLab, averaging 8.5 out of 10 across 16 scored foods, compared with 8.4 across 289 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Nulo is not. KibbleLab lists 289 Nulo foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Nulo or Whimzees?

Whimzees scores higher: it averages 8.5 out of 10 across 16 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.

Who makes Nulo and Whimzees?

Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Nulo has 289 products in the KibbleLab database, compared with 16 for Whimzees.

Where is each brand based?

Nulo is based in Austin, Texas, USA. Whimzees is based in Tewksbury, Massachusetts, USA.

Are Nulo or Whimzees PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Nulo or Whimzees been recalled?

Neither Nulo nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Nulo and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.