Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Primal vs Purpose

Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.), and Purpose is branded by Purpose Pet Food LLC and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Primal averages 8.6 out of 10 across its scored foods, compared with 8.4 for Purpose. Primal is accredited by the Pet Sustainability Coalition; Purpose is not.

Primal and Purpose compared

Primal Purpose
Manufacturer Primal Pet Foods, Inc. Purpose Pet Food LLC
Parent company Pure Treats, Inc. Independent
Founded 2001 2014
Headquarters Abilene, Texas, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Texas South Dakota
Products listed 37 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 37) 8.4 (avg of 9)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Primal vs Purpose: how they compare

Scores

Primal scores higher on KibbleLab, averaging 8.6 out of 10 across 37 scored foods, compared with 8.4 across 9 for Purpose. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001. Purpose is a brand of Purpose Pet Food LLC, based in St. Louis, Missouri, USA, founded in 2014. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; Purpose is not. KibbleLab lists 37 Primal foods and 9 Purpose foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see Primal and Purpose scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, Primal or Purpose?

Primal scores higher: it averages 8.6 out of 10 across 37 scored foods, compared with 8.4 for Purpose. Scores reflect published veterinary science.

Who makes Primal and Purpose?

Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc. Purpose is a brand of Purpose Pet Food LLC. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Primal is based in Abilene, Texas, USA. Purpose is based in St. Louis, Missouri, USA.

Are Primal or Purpose PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Primal or Purpose been recalled?

Neither Primal nor Purpose has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Primal and Purpose .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.