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Primal vs Wishbone

Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.), and Wishbone is made by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Primal averages 8.6 out of 10 across its scored foods, compared with 8.1 for Wishbone. Primal is accredited by the Pet Sustainability Coalition; Wishbone is not.

Primal and Wishbone compared

Primal Wishbone
Manufacturer Primal Pet Foods, Inc. AAF (Asia) Ltd.
Parent company Pure Treats, Inc. Independent
Founded 2001 2012
Headquarters Abilene, Texas, USA Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States New Zealand
Manufacturing region Texas Waikato
Products listed 37 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 37) 8.1 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Primal vs Wishbone: how they compare

Scores

Primal scores higher on KibbleLab, averaging 8.6 out of 10 across 37 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; Wishbone is not. KibbleLab lists 37 Primal foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Primal or Wishbone?

Primal scores higher: it averages 8.6 out of 10 across 37 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science.

Who makes Primal and Wishbone?

Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Primal is based in Abilene, Texas, USA. Wishbone is based in Auckland, New Zealand.

Are Primal or Wishbone PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Primal or Wishbone been recalled?

Neither Primal nor Wishbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Primal and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.