Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

PureBites vs Wishbone

PureBites is made by Pure Treats Inc., and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, PureBites averages 8.6 out of 10 across its scored foods, compared with 8.1 for Wishbone.

PureBites and Wishbone compared

PureBites Wishbone
Manufacturer Pure Treats Inc. AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2005 2012
Headquarters Vaudreuil-Dorion, Quebec, Canada Auckland, New Zealand
Products listed 73 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.6 (avg of 73) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

PureBites vs Wishbone: how they compare

Scores

PureBites scores higher on KibbleLab, averaging 8.6 out of 10 across 73 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

PureBites is made by Pure Treats Inc., an independent maker, based in Vaudreuil-Dorion, Quebec, Canada, founded in 2005. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 73 PureBites foods and 18 Wishbone foods.

Not sure which is right for your pet?

Sign in free to see PureBites and Wishbone scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, PureBites or Wishbone?

PureBites scores higher: it averages 8.6 out of 10 across 73 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes PureBites and Wishbone?

PureBites is made by Pure Treats Inc. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

PureBites has 73 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

PureBites is based in Vaudreuil-Dorion, Quebec, Canada. Wishbone is based in Auckland, New Zealand.

Have PureBites or Wishbone been recalled?

Neither PureBites nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: PureBites and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.