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Purpose vs Snappy Tom Naturals

Purpose is made by Purpose Pet Food LLC, and Snappy Tom Naturals by Snappy Tom (owned by Tropical Group). On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 7.3 for Snappy Tom Naturals. Purpose makes food for cats and dogs, while Snappy Tom Naturals covers cats.

Purpose and Snappy Tom Naturals compared

Purpose Snappy Tom Naturals
Manufacturer Purpose Pet Food LLC Snappy Tom
Parent company Independent Tropical Group
Founded 2014 1965
Headquarters St. Louis, Missouri, USA Chino, California, USA
Products listed 9 3
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 9) 7.3 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Purpose vs Snappy Tom Naturals: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 7.3 across 3 for Snappy Tom Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014. Snappy Tom Naturals is made by Snappy Tom, owned by Tropical Group, based in Chino, California, USA, founded in 1965.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Purpose foods and 3 Snappy Tom Naturals foods.

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Common Questions

Which scores higher on KibbleLab, Purpose or Snappy Tom Naturals?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 7.3 for Snappy Tom Naturals. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Purpose and Snappy Tom Naturals?

Purpose is made by Purpose Pet Food LLC. Snappy Tom Naturals is made by Snappy Tom, which is owned by Tropical Group.

Which brand has more products on KibbleLab?

Purpose has 9 products in the KibbleLab database, compared with 3 for Snappy Tom Naturals.

Where is each brand based?

Purpose is based in St. Louis, Missouri, USA. Snappy Tom Naturals is based in Chino, California, USA.

Have Purpose or Snappy Tom Naturals been recalled?

Neither Purpose nor Snappy Tom Naturals has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Purpose and Snappy Tom Naturals .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.