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Purpose vs Solid Gold

Purpose is made by Purpose Pet Food LLC, and Solid Gold by Solid Gold Pet, LLC (owned by H & H Group (Health & Happiness International Holdings Ltd.)), and both make food for cats and dogs. On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 8.1 for Solid Gold. Solid Gold's maker dates to 1974, while Purpose's launched in 2014.

Purpose and Solid Gold compared

Purpose Solid Gold
Manufacturer Purpose Pet Food LLC Solid Gold Pet, LLC
Parent company Independent H & H Group (Health & Happiness International Holdings Ltd.)
Founded 2014 1974
Headquarters St. Louis, Missouri, USA St. Louis, Missouri, USA
Products listed 9 69
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 9) 8.1 (avg of 69)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Purpose vs Solid Gold: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 8.1 across 69 for Solid Gold. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014. Solid Gold is made by Solid Gold Pet, LLC, owned by H & H Group (Health & Happiness International Holdings Ltd.), based in St. Louis, Missouri, USA, founded in 1974.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Purpose foods and 69 Solid Gold foods.

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Common Questions

Which scores higher on KibbleLab, Purpose or Solid Gold?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 8.1 for Solid Gold. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Purpose and Solid Gold?

Purpose is made by Purpose Pet Food LLC. Solid Gold is made by Solid Gold Pet, LLC, which is owned by H & H Group (Health & Happiness International Holdings Ltd.).

Which brand has more products on KibbleLab?

Solid Gold has 69 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Purpose is based in St. Louis, Missouri, USA. Solid Gold is based in St. Louis, Missouri, USA.

Have Purpose or Solid Gold been recalled?

Neither Purpose nor Solid Gold has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Purpose and Solid Gold .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.