Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Reveal vs Tender & True

Reveal is made by MPM Products (owned by Partners Group), and Tender & True by Tender & True Pet Nutrition, Inc. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Tender & True is not.

Reveal and Tender & True compared

Reveal Tender & True
Manufacturer MPM Products Tender & True Pet Nutrition, Inc.
Parent company Partners Group Independent
Founded 2002 2014
Headquarters Manchester, United Kingdom Omaha, Nebraska, United States
Products listed 32 7
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 32) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Reveal vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Tender & True is not. KibbleLab lists 32 Reveal foods and 7 Tender & True foods.

Not sure which is right for your pet?

Sign in free to see Reveal and Tender & True scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Reveal or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Reveal and Tender & True?

Reveal is made by MPM Products, which is owned by Partners Group. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Reveal has 32 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Tender & True is based in Omaha, Nebraska, United States.

Are Reveal or Tender & True PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Reveal or Tender & True been recalled?

Neither Reveal nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Reveal and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.