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Reveal vs Whimzees

Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Whimzees averages 8.5 out of 10 across its scored foods, compared with 8.0 for Reveal. Reveal makes food for cats, while Whimzees covers cats and dogs.

Reveal and Whimzees compared

Reveal Whimzees
Manufacturer MPM Products Wellness Pet Company
Parent company Partners Group Clearlake Capital Group
Founded 2002 2021
Headquarters Manchester, United Kingdom Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in Thailand Netherlands
Manufacturing region Not listed Overijssel
Products listed 30 16
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.0 (avg of 30) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Reveal vs Whimzees: how they compare

Scores

Whimzees scores higher on KibbleLab, averaging 8.5 out of 10 across 16 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 30 Reveal foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or Whimzees?

Whimzees scores higher: it averages 8.5 out of 10 across 16 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Reveal and Whimzees?

Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 16 for Whimzees.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Whimzees is based in Tewksbury, Massachusetts, USA.

Are Reveal or Whimzees PSC Accredited?

Both Reveal and Whimzees are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Reveal or Whimzees been recalled?

Neither Reveal nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Reveal and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.