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Simply Nourish vs SquarePet

Simply Nourish is branded by PetSmart LLC and made by third-party co-packers, and SquarePet is branded by SquarePet Nutrition and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Simply Nourish and SquarePet both average 8.7 out of 10. Simply Nourish's maker dates to 1986, while SquarePet's launched in 2018.

Simply Nourish and SquarePet compared

Simply Nourish SquarePet
Manufacturer PetSmart LLC SquarePet Nutrition
Parent company Independent Independent
Founded 1986 2018
Headquarters Phoenix, Arizona, USA Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Co-packer
Made in Not listed United States
Manufacturing region Not listed Missouri
Products listed 105 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 105) 8.7 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Simply Nourish vs SquarePet: how they compare

Scores

Simply Nourish and SquarePet average the same KibbleLab score, 8.7 out of 10, across 105 and 12 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Simply Nourish is a brand of PetSmart LLC, based in Phoenix, Arizona, USA, founded in 1986. Its food is made by third-party co-packers. SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 105 Simply Nourish foods and 12 SquarePet foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Simply Nourish or SquarePet?

Simply Nourish and SquarePet average the same KibbleLab score, 8.7 out of 10.

Who makes Simply Nourish and SquarePet?

Simply Nourish is a brand of PetSmart LLC. Its food is made by third-party co-packers. SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Simply Nourish has 105 products in the KibbleLab database, compared with 12 for SquarePet.

Where is each brand based?

Simply Nourish is based in Phoenix, Arizona, USA. SquarePet is based in Austin, Texas, USA.

Have Simply Nourish or SquarePet been recalled?

Neither Simply Nourish nor SquarePet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Simply Nourish and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.