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Sojos vs Tender & True

Sojos is made by Wellness Pet Company (owned by Clearlake Capital Group), and Tender & True is made by Tender & True Pet Nutrition, Inc. On KibbleLab, Sojos averages 8.9 out of 10 across its scored foods, compared with 8.1 for Tender & True. Sojos is accredited by the Pet Sustainability Coalition; Tender & True is not.

Sojos and Tender & True compared

Sojos Tender & True
Manufacturer Wellness Pet Company Tender & True Pet Nutrition, Inc.
Parent company Clearlake Capital Group Independent
Founded 2021 2014
Headquarters Tewksbury, Massachusetts, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Minnesota Nebraska
Products listed 7 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.9 (avg of 7) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Sojos vs Tender & True: how they compare

Scores

Sojos scores higher on KibbleLab, averaging 8.9 out of 10 across 7 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Sojos is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Sojos is accredited by the Pet Sustainability Coalition; Tender & True is not. KibbleLab lists 7 Sojos foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Sojos or Tender & True?

Sojos scores higher: it averages 8.9 out of 10 across 7 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Sojos and Tender & True?

Sojos is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Sojos and Tender & True each have 7 products in the KibbleLab database.

Where is each brand based?

Sojos is based in Tewksbury, Massachusetts, USA. Tender & True is based in Omaha, Nebraska, United States.

Are Sojos or Tender & True PSC Accredited?

Sojos is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Sojos or Tender & True been recalled?

Neither Sojos nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Sojos and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.