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Sportsman's Pride vs Wishbone

Sportsman's Pride is made by Sunshine Mills, Inc., and Wishbone by AAF (Asia) Ltd. On KibbleLab, Sportsman's Pride and Wishbone both average 8.1 out of 10. Sportsman's Pride makes food for dogs, while Wishbone covers cats and dogs.

Sportsman's Pride and Wishbone compared

Sportsman's Pride Wishbone
Manufacturer Sunshine Mills, Inc. AAF (Asia) Ltd.
Parent company Independent Independent
Founded 1947 2012
Headquarters Red Bay, Alabama, USA Auckland, New Zealand
Products listed 10 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 10) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Sportsman's Pride vs Wishbone: how they compare

Scores

Sportsman's Pride and Wishbone average the same KibbleLab score, 8.1 out of 10, across 10 and 18 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Sportsman's Pride is made by Sunshine Mills, Inc., an independent maker, based in Red Bay, Alabama, USA, founded in 1947. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 10 Sportsman's Pride foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Sportsman's Pride or Wishbone?

Sportsman's Pride and Wishbone average the same KibbleLab score, 8.1 out of 10.

Who makes Sportsman's Pride and Wishbone?

Sportsman's Pride is made by Sunshine Mills, Inc. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 10 for Sportsman's Pride.

Where is each brand based?

Sportsman's Pride is based in Red Bay, Alabama, USA. Wishbone is based in Auckland, New Zealand.

Have Sportsman's Pride or Wishbone been recalled?

Neither Sportsman's Pride nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Sportsman's Pride and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.