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Tartar Shield vs Whimzees

Tartar Shield is made by Tartar Shield Pet Products, Inc., and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Tartar Shield and Whimzees both average 8.5 out of 10. Whimzees is accredited by the Pet Sustainability Coalition; Tartar Shield is not.

Tartar Shield and Whimzees compared

Tartar Shield Whimzees
Manufacturer Tartar Shield Pet Products, Inc. Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2002 2021
Headquarters Noblesville, Indiana, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Netherlands
Manufacturing region Indiana Overijssel
Products listed 8 16
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 8) 8.5 (avg of 16)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Tartar Shield vs Whimzees: how they compare

Scores

Tartar Shield and Whimzees average the same KibbleLab score, 8.5 out of 10, across 8 and 16 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Tartar Shield is made by Tartar Shield Pet Products, Inc., an independent maker, based in Noblesville, Indiana, USA, founded in 2002. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Tartar Shield is not. KibbleLab lists 8 Tartar Shield foods and 16 Whimzees foods.

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Common Questions

Which scores higher on KibbleLab, Tartar Shield or Whimzees?

Tartar Shield and Whimzees average the same KibbleLab score, 8.5 out of 10.

Who makes Tartar Shield and Whimzees?

Tartar Shield is made by Tartar Shield Pet Products, Inc. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Whimzees has 16 products in the KibbleLab database, compared with 8 for Tartar Shield.

Where is each brand based?

Tartar Shield is based in Noblesville, Indiana, USA. Whimzees is based in Tewksbury, Massachusetts, USA.

Are Tartar Shield or Whimzees PSC Accredited?

Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Tartar Shield or Whimzees been recalled?

Neither Tartar Shield nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Tartar Shield and Whimzees .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.