Taste of the Wild vs Whimzees
Taste of the Wild is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Whimzees is made by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Taste of the Wild and Whimzees both average 8.5 out of 10. Whimzees is accredited by the Pet Sustainability Coalition; Taste of the Wild is not.
Taste of the Wild and Whimzees compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Diamond Pet Foods | Wellness Pet Company |
| Parent company | Schell & Kampeter, Inc. | Clearlake Capital Group |
| Founded | 1970 | 2021 |
| Headquarters | Meta, Missouri, USA | Tewksbury, Massachusetts, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | In-house |
| Made in | United States | Netherlands |
| Manufacturing region | Missouri | Overijssel |
| Products listed | 23 | 16 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | Yes |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.5 (avg of 23) | 8.5 (avg of 16) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Taste of the Wild vs Whimzees: how they compare
Scores
Taste of the Wild and Whimzees average the same KibbleLab score, 8.5 out of 10, across 23 and 16 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Taste of the Wild is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Whimzees is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Whimzees is accredited by the Pet Sustainability Coalition; Taste of the Wild is not. KibbleLab lists 23 Taste of the Wild foods and 16 Whimzees foods.
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Common Questions
Which scores higher on KibbleLab, Taste of the Wild or Whimzees?
Taste of the Wild and Whimzees average the same KibbleLab score, 8.5 out of 10.
Who makes Taste of the Wild and Whimzees?
Taste of the Wild is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Whimzees is made by Wellness Pet Company, which is owned by Clearlake Capital Group.
Which brand has more products on KibbleLab?
Taste of the Wild has 23 products in the KibbleLab database, compared with 16 for Whimzees.
Where is each brand based?
Taste of the Wild is based in Meta, Missouri, USA. Whimzees is based in Tewksbury, Massachusetts, USA.
Are Taste of the Wild or Whimzees PSC Accredited?
Whimzees is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Taste of the Wild or Whimzees been recalled?
Neither Taste of the Wild nor Whimzees has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
See the full profiles: Taste of the Wild and Whimzees .
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.