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Tender & True vs YumWoof

Tender & True is made by Tender & True Pet Nutrition, Inc., and YumWoof by Yumwoof Natural Pet Food, Inc. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 8.3 for YumWoof. Tender & True makes food for cats and dogs, while YumWoof covers dogs.

Tender & True and YumWoof compared

Tender & True YumWoof
Manufacturer Tender & True Pet Nutrition, Inc. Yumwoof Natural Pet Food, Inc.
Parent company Independent Independent
Founded 2014 2020
Headquarters Omaha, Nebraska, United States Austin, Texas, United States
Products listed 7 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 7) 8.3 (avg of 1)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Tender & True vs YumWoof: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.3 across 1 for YumWoof. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014. YumWoof is made by Yumwoof Natural Pet Food, Inc., an independent maker, based in Austin, Texas, United States, founded in 2020.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Tender & True foods and 1 YumWoof food.

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Example foods

Common Questions

Which scores higher on KibbleLab, Tender & True or YumWoof?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.3 for YumWoof. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Tender & True and YumWoof?

Tender & True is made by Tender & True Pet Nutrition, Inc. YumWoof is made by Yumwoof Natural Pet Food, Inc.

Which brand has more products on KibbleLab?

Tender & True has 7 products in the KibbleLab database, compared with 1 for YumWoof.

Where is each brand based?

Tender & True is based in Omaha, Nebraska, United States. YumWoof is based in Austin, Texas, United States.

Have Tender & True or YumWoof been recalled?

Neither Tender & True nor YumWoof has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Tender & True and YumWoof .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.