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TruLuxe vs Wishbone

TruLuxe is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Wishbone is made by AAF (Asia) Ltd. On KibbleLab, TruLuxe averages 8.6 out of 10 across its scored foods, compared with 8.1 for Wishbone. TruLuxe makes food for cats, while Wishbone covers cats and dogs.

TruLuxe and Wishbone compared

TruLuxe Wishbone
Manufacturer Weruva International, Inc. AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2006 2012
Headquarters Natick, Massachusetts, USA Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Thailand New Zealand
Manufacturing region Not listed Waikato
Products listed 10 18
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 10) 8.1 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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TruLuxe vs Wishbone: how they compare

Scores

TruLuxe scores higher on KibbleLab, averaging 8.6 out of 10 across 10 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

TruLuxe is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 10 TruLuxe foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, TruLuxe or Wishbone?

TruLuxe scores higher: it averages 8.6 out of 10 across 10 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science.

Who makes TruLuxe and Wishbone?

TruLuxe is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 10 for TruLuxe.

Where is each brand based?

TruLuxe is based in Natick, Massachusetts, USA. Wishbone is based in Auckland, New Zealand.

Have TruLuxe or Wishbone been recalled?

Neither TruLuxe nor Wishbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: TruLuxe and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.