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Victor vs Wholesomes

Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Victor averages 8.3 out of 10 across its scored foods, compared with 7.6 for Wholesomes. Victor is accredited by the Pet Sustainability Coalition; Wholesomes is not.

Victor and Wholesomes compared

Victor Wholesomes
Manufacturer Mid America Pet Food Midwestern Pet Foods, Inc.
Parent company TA Associates / Rx3 Growth Partners Nunn Milling Company, Inc.
Founded 2007 1926
Headquarters Mt. Pleasant, Texas, USA Evansville, Indiana, USA
Products listed 38 29
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 38) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Victor vs Wholesomes: how they compare

Scores

Victor scores higher on KibbleLab, averaging 8.3 out of 10 across 38 scored foods, compared with 7.6 across 29 for Wholesomes. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Wholesomes is not. KibbleLab lists 38 Victor foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Victor or Wholesomes?

Victor scores higher: it averages 8.3 out of 10 across 38 scored foods, compared with 7.6 for Wholesomes. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Victor and Wholesomes?

Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Victor is based in Mt. Pleasant, Texas, USA. Wholesomes is based in Evansville, Indiana, USA.

Are Victor or Wholesomes PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Victor or Wholesomes been recalled?

Neither Victor nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Victor and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.