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Whole Life Pet vs Wishbone

Whole Life Pet is made by Whole Life Pet Products, LLC, and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Whole Life Pet averages 8.5 out of 10 across its scored foods, compared with 8.1 for Wishbone.

Whole Life Pet and Wishbone compared

Whole Life Pet Wishbone
Manufacturer Whole Life Pet Products, LLC AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2007 2012
Headquarters Pittsfield, Massachusetts, USA Auckland, New Zealand
Products listed 21 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 21) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Whole Life Pet vs Wishbone: how they compare

Scores

Whole Life Pet scores higher on KibbleLab, averaging 8.5 out of 10 across 21 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Whole Life Pet is made by Whole Life Pet Products, LLC, an independent maker, based in Pittsfield, Massachusetts, USA, founded in 2007. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 21 Whole Life Pet foods and 18 Wishbone foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, Whole Life Pet or Wishbone?

Whole Life Pet scores higher: it averages 8.5 out of 10 across 21 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Whole Life Pet and Wishbone?

Whole Life Pet is made by Whole Life Pet Products, LLC. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Whole Life Pet has 21 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Whole Life Pet is based in Pittsfield, Massachusetts, USA. Wishbone is based in Auckland, New Zealand.

Have Whole Life Pet or Wishbone been recalled?

Neither Whole Life Pet nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Whole Life Pet and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.