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I and Love and You Xoxos Salmon & Tuna Pate Wet Cat Food Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food

Both score 8.3 out of 10 on KibbleLab. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

I and Love and You Xoxos Salmon & Tuna Pate Wet Cat Food and Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food compared

Nutrients:
As Fed
I and Love and You Xoxos Salmon & Tuna Pate Wet Cat Food
I and Love and You Xoxos Salmon & Tuna Pate Wet Cat Food

Verified Jul 26, 2026

Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food
Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food

Verified Jul 18, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score.
8.3 / 10 8.3 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
8.00% 7.00%
Fat 3.00% 3.00%
Fiber 1.50% 1.50%
Omega-3 Not listed 0.16%
Omega-6 Not listed 0.35%
Taurine 0.07% 0.05%
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
82.00% 83.00%
Calories 1292 kcal/kg 947 kcal/kg
Calorie density High Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
FISH BROTH, SALMON, CHICKEN, TUNA, TAPIOCA STARCH, SALT, TRICALCIUM PHOSPHATE, NATURAL FLAVOR, MINERALS (ZINC OXIDE, REDUCED IRON, SODIUM SELENITE, MANGANESE SULFATE, COPPER AMINO ACID COMPLEX, POTASSIUM IODIDE), POTASSIUM CHLORIDE, MAGNESIUM SULFATE, CHOLINE CHLORIDE, CELERY POWDER, TAURINE, VITAMINS (VITAMIN E SUPPLEMENT, NIACIN SUPPLEMENT, THIAMINE MONONITRATE, VITAMIN A SUPPLEMENT, VITAMIN B12 SUPPLEMENT, PYRIDOXINE HYDROCHLORIDE, D-CALCIUM PANTOTHENATE, RIBOFLAVIN SUPPLEMENT, BIOTIN, VITAMIN D3 SUPPLEMENT, FOLIC ACID, MENADIONE SODIUM BISULFITE COMPLEX (SOURCE OF VITAMIN K ACTIVITY)). Show full list
FISH BROTH, SALMON, TUNA, CHICKEN LIVER, CHICKEN, CARROTS, SHRIMP, DRIED EGG WHITES, POTATOES, NATURAL FLAVOR, GROUND DRIED PEAS, POTATO STARCH, SPINACH, CANOLA OIL, GUAR GUM, SODIUM PHOSPHATE, DEHYDRATED ALFALFA MEAL, DRIED PLAIN BEET PULP, POTASSIUM CHLORIDE, SALMON OIL (PRESERVED WITH MIXED TOCOPHEROLS), GROUND FLAXSEED, CRANBERRIES, MINERALS (IRON PROTEINATE, ZINC PROTEINATE, COPPER PROTEINATE, MANGANESE PROTEINATE, POTASSIUM IODIDE, SODIUM SELENITE), VITAMINS (THIAMINE MONONITRATE, VITAMIN E SUPPLEMENT, NIACIN SUPPLEMENT, MENADIONE SODIUM BISULFITE COMPLEX (SOURCE OF VITAMIN K ACTIVITY), d-CALCIUM PANTOTHENATE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN SUPPLEMENT, VITAMIN A SUPPLEMENT, VITAMIN D3 SUPPLEMENT, VITAMIN B12 SUPPLEMENT, FOLIC ACID, BIOTIN), SODIUM CARBONATE, PARSLEY, CALCIUM CARBONATE, TAURINE, DRIED KELP, CHOLINE CHLORIDE, YUCCA SCHIDIGERA EXTRACT. Show full list
Limited ingredient No No
Health focus Hydration support, Immune support, Skin coat health Heart care, Skin coat health, Digestive health
Format & suitability
Food type Wet Wet
Texture Pate Chunks In Gravy
Processing Canned Not listed
Life stage Kitten, Adult, Senior Adult
Breed size All Breed Sizes All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Growth (puppy/kitten), Adult Maintenance Adult Maintenance
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
No No
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon
Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Fish Broth
  • Salmon
  • Chicken
  • Tuna
  • Natural Flavor

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Common Questions

Which food scores higher on KibbleLab?

Both foods score 8.3 out of 10 on KibbleLab.

Do these two foods share ingredients?

Yes. They share these top ingredients: Fish Broth, Salmon, Chicken, Tuna, Natural Flavor.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: I and Love and You Xoxos Salmon & Tuna Pate Wet Cat Food and Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.