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Inception Inception Chicken Meal Recipe Dry Dog Food Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food

Both score 8.4 out of 10 on KibbleLab. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

Inception Inception Chicken Meal Recipe Dry Dog Food and Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food compared

Nutrients:
As Fed
Inception Inception Chicken Meal Recipe Dry Dog Food
Inception Inception Chicken Meal Recipe Dry Dog Food

Verified Jul 17, 2026

Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food
Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food

Verified Jul 23, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score.
8.4 / 10 8.4 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
21.50% 25.00%
Fat 14.00% 14.00%
Fiber 7.50% 5.00%
Calcium 1.00% Not listed
Phosphorus 0.50% Not listed
Omega-3 0.25% 0.50%
Omega-6 3.00% 2.40%
Taurine 0.20% Not listed
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
10.00% 10.00%
Calories 3587 kcal/kg 3728 kcal/kg
Calorie density Moderate Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
Chicken Meal, Oats, Barley, Milo, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavor, Salmon Oil, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, D-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract. Show full list
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preseved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Fish Meal, Natural Flavor, Salt, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide), L-Threonine, Dried Yeast, Freeze-Dried Pollock, Taurine, Yeast Culture, Pumpkin Seeds, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Rosemary Extract. Show full list
Limited ingredient Yes No
Health focus Heart care, Skin coat health, Sensitive stomach Digestive health, Immune support, Skin coat health
Format & suitability
Food type Dry Dry
Texture Kibble Kibble
Processing Not listed Freeze Dried
Life stage All Life Stages All Life Stages
Breed size All Breed Sizes All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Growth (puppy/kitten), Large Breed Growth (70+ lbs) All Life Stages
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon Chewy
Amazon

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Chicken
  • Barley
  • Chicken Fat
  • Mixed Tocopherol

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Common Questions

Which food scores higher on KibbleLab?

Both foods score 8.4 out of 10 on KibbleLab.

Do these two foods share ingredients?

Yes. They share these top ingredients: Chicken, Barley, Chicken Fat, Mixed Tocopherol.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: Inception Inception Chicken Meal Recipe Dry Dog Food and Instinct Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.