Inception Inception Chicken Meal Recipe Dry Dog Food NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food
NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food scores higher on KibbleLab, 8.7 to 8.2. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.
Inception Inception Chicken Meal Recipe Dry Dog Food and NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food compared
| Attribute |
Verified Oct 14, 2026 |
Verified Sep 15, 2026 |
|---|---|---|
KibbleLab scoreThe KibbleLab expert rating, 0 to 10, based on published veterinary science. |
8.2 / 10 | 8.7 / 10 |
| Guaranteed analysis (as fed) | ||
ProteinGuaranteed analysis gives label minimums and maximums, not measured values, shown as fed. |
21.50% | 24.00% |
| Fat | 14.00% | 13.00% |
| Fiber | 7.50% | 6.00% |
| Calcium | 1.00% | Not listed |
| Phosphorus | 0.50% | Not listed |
| Omega-3 | 0.25% | 0.40% |
| Omega-6 | 3.00% | 2.20% |
| Taurine | 0.20% | 0.08% |
MoistureHigher moisture means a wetter food; it dilutes the other percentages above. |
10.00% | 10.00% |
| Calories | 3587 kcal/kg | 3770 kcal/kg |
| Calorie density | Moderate | Moderate |
| Ingredients | ||
Full ingredient listEvery ingredient on each label, in order of weight. |
Chicken Meal, Oats, Barley, Milo, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavor, Salmon Oil, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, D-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract. Show full list Show less |
chicken, chicken meal, brown rice, oatmeal, barley, natural chicken flavor, flax seed, chicken fat (preserved with tocopherols and citric acid), dried plain beet pulp, dehydrated alfalfa meal, dried yeast, dried tomato pomace, potassium chloride, salt, dried carrots, dried cherries, dried apricots, dried cranberries, salmon oil (preserved with tocopherols), DL methionine, choline chloride, minerals (zinc proteinate, iron proteinate, selenium yeast, copper proteinate, magnesium proteinate, manganese proteinate, ethylenediamine dihydroiodide), brewers dried yeast, dried blueberries, turmeric, inulin, vitamins (vitamin E supplement, niacin supplement, vitamin A supplement, riboflavin supplement, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, vitamin B12 supplement, biotin, vitamin D3 supplement, folic acid), calcium carbonate, hydrolyzed yeast, pomegranate extract, garlic powder, L-ascorbyl-2-polyphosphate (source of vitamin C), lactic acid, yucca schidigera extract, yeast culture, dried Aspergillus oryzae fermentation extract, dried Bacillus subtilis fermentation product, dried Bacillus licheniformis fermentation product, dried Trichoderma longibrachiatum fermentation extract, dried Enterococcus faecium fermentation product, dried Lactobacillus acidophilus fermentation product, dried Bacillus subtilis fermentation extract, taurine, L-carnitine, rosemary extract Show full list Show less |
| Limited ingredient | Yes | Yes |
| Marketed benefits | Heart care, Skin coat health, Sensitive stomach | Digestive health, Probiotic support, Joint care, Skin coat health, Heart care, Brain health, Antioxidant support |
| Format & suitability | ||
| Food type | Dry | Dry |
| Texture | Kibble | Kibble |
| Processing | Not listed | Not listed |
| Life stage | All Life Stages | All Life Stages |
| Breed size | All Breed Sizes | All Breed Sizes |
| AAFCO nutritional adequacy | ||
Complete & balancedWhether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test. |
Yes | Yes |
| Life stages | Growth (puppy/kitten), Large Breed Growth (70+ lbs) | All Life Stages, Large Breed Growth (70+ lbs) |
SubstantiationHow adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile. |
Formulation | Formulation |
| Maker standards | ||
WSAVA guidelinesThe World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality. |
No | Yes |
| Recalls & where to buy | ||
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy | ||
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Shared ingredients
Both foods list these among their top ingredients, by label weight.
- Chicken
- Barley
- Chicken Fat
- Mixed Tocopherol
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Common Questions
Which food scores higher on KibbleLab?
NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food scores higher, 8.7 to 8.2 out of 10. Scores reflect published veterinary science.
Do these two foods share ingredients?
Yes. They share these top ingredients: Chicken, Barley, Chicken Fat, Mixed Tocopherol.
Are both foods AAFCO complete and balanced?
Yes, both foods are labeled AAFCO complete and balanced.
See the full profiles: Inception Inception Chicken Meal Recipe Dry Dog Food and NutriSource PureVita Chicken & Brown Rice Entree Dry Dog Food .
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.
Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.