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Whitefish Meal & Rice Dry Dog Food
Ultimates

Whitefish Meal & Rice Dry Dog Food

Verified Jun 20, 2026

Dog · Dry Adult All Breed Sizes

This is a dry adult dog food based on whitefish meal as the main protein source, paired with brown rice and rice for carbohydrates. It includes chicken fat and flaxseed to supply essential fatty acids, plus beet pulp and vegetable fibers to support digestion. The formula is designed as a complete and balanced maintenance diet for adult dogs and includes added vitamins and minerals for overall nutrition.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
7.6 out of 10

This adult maintenance kibble offers a fish-based main protein with rice as the primary carbohydrate, which can work well for many healthy adult dogs who do well on moderate protein and fat levels. The added omega fatty acids and fiber sources are helpful for skin, coat, and digestive support. It’s not a limited-ingredient formula, but the ingredient profile and AAFCO compliance make it a solid everyday option for adult dogs without special medical needs.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Skin Coat Health Digestive Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Whitefish meal is the primary protein source, providing concentrated animal protein rather than relying mainly on plant proteins.
  • Brown rice and rice offer digestible carbohydrate sources that are generally gentle on most dogs’ stomachs.
  • Includes chicken fat and flaxseed to provide omega-6 and omega-3 fatty acids, with declared omega levels to support skin and coat health.
  • Formulated to meet AAFCO nutrient profiles for adult maintenance, so it is designed to be complete and balanced for adult dogs.

Considerations

  • Contains chicken fat, so it is not appropriate for dogs that must strictly avoid chicken due to food allergies.
  • Peas appear high in the ingredient list; while this is not a grain-free diet, owners of breeds with known heart concerns may still prefer to limit legume-heavy formulas.
  • Protein and fat levels are on the moderate side for an adult food, which may be less ideal for very high-activity or working dogs that need higher energy density.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Whitefish Meal, Brown Rice, Peas, Rice, Chicken Fat (Preserved with Mixed Tocopherols), Rice Bran, Beet Pulp, Flaxseed, Salt, Potassium Chloride, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin, Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Whitefish
Whitefish (such as pollock, cod, or haddock) is commonly used in pet foods as a lean animal protein source that provides high‑quality essential amino acids, good digestibility, and some omega‑3 fatty acids to support skin, coat and muscle maintenance. While generally palatable and useful for weight‑managed formulas, pet parents should be aware of potential fish allergies and the importance of responsible sourcing and processing to minimize contaminants; cats also require adequate dietary taurine, so whitefish should be part of a complete, balanced diet.
02
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
03
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
04
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
05
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
22.00%
Low High
Crude Fat (min)
12.00%
Low High
Crude Fiber (max)
6.00%
Low High
Moisture (max)
10.00%
Low High
3400
kcal / Kg
347
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Ultimates Whitefish Meal & Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.

Brand

Ultimates

Ultimates is Sunshine Mills' grain-free and holistic-inspired brand featuring meat-first recipes tailored for pet owners seeking higher-quality alternatives without premium pricing.

Visit Ultimates
Price tier $$$$

Manufacturer

Company name Sunshine Mills, Inc.
Founded 1947
Headquarters Red Bay, Alabama, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Alabama
Manufacturing oversight

Manufacturing is conducted in the United States under FDA and USDA oversight. Facilities are SQF- and HACCP-certified to ensure compliance with national food safety standards.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Ultimates Whitefish Meal & Rice Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Whitefish Meal & Rice Dry Dog Food
Ultimates · kibblelab.com

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Frequently Asked Questions

Has Ultimates ever been recalled?

We have no recalls on record for Ultimates. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.