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Whitefish Meal & Rice Dry Dog Food
Ultimates

Whitefish Meal & Rice Dry Dog Food

Verified Aug 22, 2026

Dog · Dry Adult All Breed Sizes

A dry adult dog food featuring whitefish meal as the main protein source, paired with brown rice and other grains for energy. It includes chicken fat and flaxseed to supply essential fats, along with added omega fatty acids and fiber sources to support skin, coat, and digestion. This formula is designed as a complete and balanced diet for adult dogs of all sizes.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.7 out of 10

Strong Choice

This is a solid, moderate-protein dry food for adult dogs that uses fish meal plus grains as its foundation. It should suit many healthy, normally active adult dogs who do well on a fish-based formula and don’t need especially high protein. The added omega fats and fiber sources are helpful for skin, coat, and digestive support.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Skin Coat Health Digestive Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Whitefish meal is the primary protein source, offering good-quality animal protein for most adult dogs.
  • Brown rice and rice provide easily digestible carbohydrates and energy for everyday activity.
  • Omega-6 and omega-3 fatty acids are included to help support skin and coat health.
  • Complete and balanced to AAFCO standards for adult maintenance, so it can be used as a sole diet for adult dogs.

Considerations

  • Peas are fairly high in the ingredient list, so this isn’t ideal for dogs that need to avoid legumes.
  • Chicken fat is present, so it may not be suitable if your dog has a chicken-related fat sensitivity.
  • The 22% protein level is adequate for many adults but lower than some more active or working dogs might need.
  • Fish-based diets can be an issue for dogs with fish allergies or for those already on other fish-heavy foods.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Whitefish Meal, Brown Rice, Peas, Rice, Chicken Fat (Preserved with Mixed Tocopherols), Rice Bran, Beet Pulp, Flaxseed, Salt, Potassium Chloride, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin, Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Rosemary Extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Whitefish
Whitefish (such as pollock, cod, or haddock) is commonly used in pet foods as a lean animal protein source that provides high‑quality essential amino acids, good digestibility, and some omega‑3 fatty acids to support skin, coat and muscle maintenance. While generally palatable and useful for weight‑managed formulas, pet parents should be aware of potential fish allergies and the importance of responsible sourcing and processing to minimize contaminants; cats also require adequate dietary taurine, so whitefish should be part of a complete, balanced diet.
02
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
03
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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04
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
View ingredient
05
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
22.00%
Low High
Crude Fat (min)
12.00%
Low High
Crude Fiber (max)
6.00%
Low High
Moisture (max)
10.00%
Low High
3400
kcal / Kg
347
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Ultimates Whitefish Meal & Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.

Brand

Ultimates is Sunshine Mills' grain-free and holistic-inspired brand featuring meat-first recipes tailored for pet owners seeking higher-quality alternatives without premium pricing.

Price tier $$$$

Manufacturer

Company name Sunshine Mills, Inc.
Founded 1947
Headquarters Red Bay, Alabama, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Alabama
Manufacturing oversight

Manufacturing is conducted in the United States under FDA and USDA oversight. Facilities are SQF- and HACCP-certified to ensure compliance with national food safety standards.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Ultimates Whitefish Meal & Rice Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Whitefish Meal & Rice Dry Dog Food
Ultimates · kibblelab.com

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Frequently Asked Questions

Has Ultimates ever been recalled?

We have no recalls on record for Ultimates. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.