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Nice Jerky Beef & Lamb Treats
I and Love and You

Nice Jerky Beef & Lamb Treats

Verified Jun 20, 2026

Dog · Treat Adult All Breed Sizes

These soft, chewy dog treats use beef and lamb as the primary ingredients, providing a tasty animal-protein–based reward. They’re grain-free, use pea flour and a bit of molasses as binders and flavor, and are intended strictly as a supplemental treat rather than a main food source. The relatively high calorie content per piece means they’re best used thoughtfully, especially for dogs watching their weight.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.6 out of 10

A protein-focused, grain-free jerky-style treat with beef and lamb at the top of the ingredient list, making it a flavorful option for most adult dogs. The recipe is fairly simple and avoids common grain ingredients, which some owners prefer. Because each treat is quite calorie-dense, it suits active dogs best or those whose main meals can be adjusted to account for extra calories.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
High Energy
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses named animal proteins (beef and lamb) as the first ingredients, which are good-quality protein sources for most dogs.
  • Grain-free formula that relies on a short, straightforward ingredient list without artificial colors.
  • Soft, bite-sized texture can work well for training or for dogs who struggle with hard biscuits.
  • Includes rosemary extract as a natural preservative, which helps maintain product freshness.

Considerations

  • At about 96 calories per treat, these are very calorie-dense, so portions should be limited, especially for smaller or less active dogs.
  • Contains beef and lamb, both of which are common food allergens for some dogs, so not ideal for pets with known sensitivities to these proteins.
  • Labeled for intermittent or supplemental feeding only, so it should not be used as a meal replacement or major part of the diet.
  • Includes pea flour and molasses; while fine in a treat, they do add carbohydrates and a bit of sugar that can add up if overfed.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, lamb, pea flour, vegetable glycerin, cane molasses, salt, natural smoke flavor, rosemary extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
02
Lamb
Lamb is commonly used in dog and cat foods as a high-quality animal protein that supplies essential amino acids, iron and B vitamins and is often chosen for its palatability or as a “novel” protein in elimination diets. It can be higher in fat and calories than some other meats and may still cause allergic reactions in sensitive animals, so owners of overweight pets or those with food sensitivities should consult a veterinarian and use proper handling/cooking practices if feeding raw or homemade lamb.
03
Pea Flour
Pea flour is a finely milled powder from whole peas used in pet foods as a plant-based source of protein, starch and fiber to add bulk, improve texture and boost overall protein content. It provides digestible protein, fiber and some micronutrients, but plant proteins are lower in certain essential amino acids (important for cats in particular) and high inclusion of legumes can create formulation imbalances, so manufacturers typically supplement limiting amino acids and process pea flour to reduce anti-nutritional factors; pet owners should note rare allergies and rely on complete, balanced diets rather than single-ingredient comparisons.
04
Vegetable Glycerin
Vegetable glycerin is a plant-derived humectant and sweet-tasting solvent commonly used in pet foods and treats to retain moisture, improve texture, dissolve flavorings or vitamins, and enhance palatability. It provides usable calories, is generally regarded as safe for dogs and cats in typical amounts, but excessive intake can cause digestive upset and may be a consideration for diabetic pets or those needing calorie-restricted diets.
05
Cane Molasses
Cane molasses is a viscous sweetener and palatability enhancer used in pet foods and treats to add simple carbohydrates, help bind ingredients, and contribute trace minerals like iron, calcium, potassium and magnesium along with small amounts of B vitamins. It can improve taste and texture but is high in sugars and calories, so it should be used sparingly—excessive intake can contribute to weight gain, dental issues, or unstable blood glucose in diabetic or obese pets.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
22.00%
Low High
Crude Fat (min)
15.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
82.00%
Low High
3389
kcal / Kg
96
kcal / Treat
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

Brand

I and Love and You

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Visit I and Love and You
Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

I and Love and You Nice Jerky Beef & Lamb Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Nice Jerky Beef & Lamb Treats
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.