Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Black Gold Pet vs Instinct

Black Gold Pet is made by ProPet, LLC (owned by Cargill), and Instinct by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Instinct averages 8.4 out of 10 across its scored foods, compared with 8.3 for Black Gold Pet. Instinct is accredited by the Pet Sustainability Coalition; Black Gold Pet is not.

Black Gold Pet and Instinct compared

Black Gold Pet Instinct
Manufacturer ProPet, LLC Nature's Variety
Parent company Cargill Agrolimen S.A.
Founded 1996 2002
Headquarters St. Marys, Ohio, USA St. Louis, Missouri, USA
Products listed 8 108
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 8) 8.4 (avg of 108)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Black Gold Pet vs Instinct: how they compare

Scores

Instinct scores higher on KibbleLab, averaging 8.4 out of 10 across 108 scored foods, compared with 8.3 across 8 for Black Gold Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Black Gold Pet is made by ProPet, LLC, owned by Cargill, based in St. Marys, Ohio, USA, founded in 1996. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Black Gold Pet is not. KibbleLab lists 8 Black Gold Pet foods and 108 Instinct foods.

Not sure which is right for your pet?

Sign in free to see Black Gold Pet and Instinct scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Black Gold Pet or Instinct?

Instinct scores higher: it averages 8.4 out of 10 across 108 scored foods, compared with 8.3 for Black Gold Pet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Black Gold Pet and Instinct?

Black Gold Pet is made by ProPet, LLC, which is owned by Cargill. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 8 for Black Gold Pet.

Where is each brand based?

Black Gold Pet is based in St. Marys, Ohio, USA. Instinct is based in St. Louis, Missouri, USA.

Are Black Gold Pet or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Black Gold Pet or Instinct been recalled?

Neither Black Gold Pet nor Instinct has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Black Gold Pet and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.