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Bully Max vs I and Love and You

Bully Max is made by Bully Max LLC, and I and Love and You by I and Love and You. On KibbleLab, I and Love and You averages 8.2 out of 10 across its scored foods, compared with 8.0 for Bully Max. Bully Max makes food for dogs, while I and Love and You covers cats and dogs.

Bully Max and I and Love and You compared

Bully Max I and Love and You
Manufacturer Bully Max LLC I and Love and You
Parent company Independent Independent
Founded 2008 2012
Headquarters Pittsburgh, Pennsylvania, USA Boulder, Colorado, USA
Products listed 9 65
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 9) 8.2 (avg of 65)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Bully Max vs I and Love and You: how they compare

Scores

I and Love and You scores higher on KibbleLab, averaging 8.2 out of 10 across 65 scored foods, compared with 8.0 across 9 for Bully Max. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Bully Max is made by Bully Max LLC, an independent maker, based in Pittsburgh, Pennsylvania, USA, founded in 2008. I and Love and You is made by I and Love and You, an independent maker, based in Boulder, Colorado, USA, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Bully Max foods and 65 I and Love and You foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, Bully Max or I and Love and You?

I and Love and You scores higher: it averages 8.2 out of 10 across 65 scored foods, compared with 8.0 for Bully Max. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Bully Max and I and Love and You?

Bully Max is made by Bully Max LLC. I and Love and You is made by I and Love and You.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 9 for Bully Max.

Where is each brand based?

Bully Max is based in Pittsburgh, Pennsylvania, USA. I and Love and You is based in Boulder, Colorado, USA.

Have Bully Max or I and Love and You been recalled?

Neither Bully Max nor I and Love and You has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Bully Max and I and Love and You .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.