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Earthborn Holistic Venture vs Instinct

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and Instinct by Nature's Variety (owned by Agrolimen S.A.). On KibbleLab, Earthborn Holistic Venture averages 8.5 out of 10 across its scored foods, compared with 8.4 for Instinct. Instinct is accredited by the Pet Sustainability Coalition; Earthborn Holistic Venture is not.

Earthborn Holistic Venture and Instinct compared

Earthborn Holistic Venture Instinct
Manufacturer Midwestern Pet Foods, Inc. Nature's Variety
Parent company Nunn Milling Company, Inc. Agrolimen S.A.
Founded 1926 2002
Headquarters Evansville, Indiana, USA St. Louis, Missouri, USA
Products listed 3 108
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 3) 8.4 (avg of 108)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Earthborn Holistic Venture vs Instinct: how they compare

Scores

Earthborn Holistic Venture scores higher on KibbleLab, averaging 8.5 out of 10 across 3 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Earthborn Holistic Venture is not. KibbleLab lists 3 Earthborn Holistic Venture foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Earthborn Holistic Venture or Instinct?

Earthborn Holistic Venture scores higher: it averages 8.5 out of 10 across 3 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Earthborn Holistic Venture and Instinct?

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 3 for Earthborn Holistic Venture.

Where is each brand based?

Earthborn Holistic Venture is based in Evansville, Indiana, USA. Instinct is based in St. Louis, Missouri, USA.

Are Earthborn Holistic Venture or Instinct PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Earthborn Holistic Venture or Instinct been recalled?

Neither Earthborn Holistic Venture nor Instinct has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Earthborn Holistic Venture and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.