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FirstMate vs Reveal

FirstMate is made by FirstMate Pet Foods (owned by Nasta Pet Food), and Reveal by MPM Products (owned by Partners Group). On KibbleLab, FirstMate averages 8.4 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; FirstMate is not.

FirstMate and Reveal compared

FirstMate Reveal
Manufacturer FirstMate Pet Foods MPM Products
Parent company Nasta Pet Food Partners Group
Founded 1989 2002
Headquarters North Vancouver, British Columbia, Canada Manchester, United Kingdom
Products listed 56 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 56) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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FirstMate vs Reveal: how they compare

Scores

FirstMate scores higher on KibbleLab, averaging 8.4 out of 10 across 56 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

FirstMate is made by FirstMate Pet Foods, owned by Nasta Pet Food, based in North Vancouver, British Columbia, Canada, founded in 1989. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; FirstMate is not. KibbleLab lists 56 FirstMate foods and 32 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, FirstMate or Reveal?

FirstMate scores higher: it averages 8.4 out of 10 across 56 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes FirstMate and Reveal?

FirstMate is made by FirstMate Pet Foods, which is owned by Nasta Pet Food. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

FirstMate has 56 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

FirstMate is based in North Vancouver, British Columbia, Canada. Reveal is based in Manchester, United Kingdom.

Are FirstMate or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have FirstMate or Reveal been recalled?

Neither FirstMate nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: FirstMate and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.