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Fera Pets vs Hill's Natural

Fera Pets is made by Fera Pets, Inc. (owned by General Mills, Inc.), and Hill's Natural by Hill's Pet Nutrition (owned by Colgate-Palmolive Company). On KibbleLab, Fera Pets averages 8.0 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Fera Pets does not.

Fera Pets and Hill's Natural compared

Fera Pets Hill's Natural
Manufacturer Fera Pets, Inc. Hill's Pet Nutrition
Parent company General Mills, Inc. Colgate-Palmolive Company
Founded 2017 1907
Headquarters Glendale, California, USA Topeka, Kansas, USA
Products listed 28 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 28) 7.4 (avg of 15)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fera Pets vs Hill's Natural: how they compare

Scores

Fera Pets scores higher on KibbleLab, averaging 8.0 out of 10 across 28 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fera Pets is made by Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Fera Pets does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Fera Pets is not. KibbleLab lists 28 Fera Pets foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or Hill's Natural?

Fera Pets scores higher: it averages 8.0 out of 10 across 28 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fera Pets and Hill's Natural?

Fera Pets is made by Fera Pets, Inc., which is owned by General Mills, Inc. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

Fera Pets has 28 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. Hill's Natural is based in Topeka, Kansas, USA.

Do Fera Pets and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Fera Pets does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Fera Pets or Hill's Natural PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fera Pets or Hill's Natural been recalled?

Neither Fera Pets nor Hill's Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fera Pets and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.