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Forza10 vs Hill's Natural

Forza10 is made by SANYpet S.p.A., and Hill's Natural by Hill's Pet Nutrition (owned by Colgate-Palmolive Company). On KibbleLab, Forza10 averages 8.1 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Forza10 does not.

Forza10 and Hill's Natural compared

Forza10 Hill's Natural
Manufacturer SANYpet S.p.A. Hill's Pet Nutrition
Parent company Independent Colgate-Palmolive Company
Founded 1995 1907
Headquarters Bagnoli di Sopra, Padua, Italy Topeka, Kansas, USA
Products listed 17 15
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 17) 7.4 (avg of 15)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Forza10 vs Hill's Natural: how they compare

Scores

Forza10 scores higher on KibbleLab, averaging 8.1 out of 10 across 17 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Forza10 is made by SANYpet S.p.A., an independent maker, based in Bagnoli di Sopra, Padua, Italy, founded in 1995. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Forza10 does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Forza10 is not. KibbleLab lists 17 Forza10 foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, Forza10 or Hill's Natural?

Forza10 scores higher: it averages 8.1 out of 10 across 17 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Forza10 and Hill's Natural?

Forza10 is made by SANYpet S.p.A. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

Forza10 has 17 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Forza10 is based in Bagnoli di Sopra, Padua, Italy. Hill's Natural is based in Topeka, Kansas, USA.

Do Forza10 and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Forza10 does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Forza10 or Hill's Natural PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Forza10 or Hill's Natural been recalled?

Neither Forza10 nor Hill's Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Forza10 and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.