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Halo vs Inception

Halo is made by Halo, Purely For Pets, Inc. (owned by SRx Health Solutions, Inc.), and Inception by Pets Global, Inc., and both make food for cats and dogs. On KibbleLab, Halo averages 8.2 out of 10 across its scored foods, compared with 8.1 for Inception. Halo's maker dates to 1986, while Inception's launched in 2010.

Halo and Inception compared

Halo Inception
Manufacturer Halo, Purely For Pets, Inc. Pets Global, Inc.
Parent company SRx Health Solutions, Inc. Independent
Founded 1986 2010
Headquarters Tampa, Florida, USA Valencia, California, USA
Products listed 50 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 50) 8.1 (avg of 9)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Halo vs Inception: how they compare

Scores

Halo scores higher on KibbleLab, averaging 8.2 out of 10 across 50 scored foods, compared with 8.1 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Halo is made by Halo, Purely For Pets, Inc., owned by SRx Health Solutions, Inc., based in Tampa, Florida, USA, founded in 1986. Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 50 Halo foods and 9 Inception foods.

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Common Questions

Which scores higher on KibbleLab, Halo or Inception?

Halo scores higher: it averages 8.2 out of 10 across 50 scored foods, compared with 8.1 for Inception. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Halo and Inception?

Halo is made by Halo, Purely For Pets, Inc., which is owned by SRx Health Solutions, Inc. Inception is made by Pets Global, Inc.

Which brand has more products on KibbleLab?

Halo has 50 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Halo is based in Tampa, Florida, USA. Inception is based in Valencia, California, USA.

Have Halo or Inception been recalled?

Neither Halo nor Inception has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Halo and Inception .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.