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Hill's Natural vs Natoo

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, Hill's Natural averages 9.1 out of 10 across its scored foods, compared with 8.5 for Natoo. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Natoo does not.

Hill's Natural and Natoo compared

Hill's Natural Natoo
Manufacturer Hill's Pet Nutrition PremieRpet
Parent company Colgate-Palmolive Company PremieRpet
Founded 1907 1995
Headquarters Topeka, Kansas, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States Brazil
Manufacturing region Kansas São Paulo
Products listed 15 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 15) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Natural vs Natoo: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 9.1 out of 10 across 15 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Natoo does not. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 15 Hill's Natural foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Natoo?

Hill's Natural scores higher: it averages 9.1 out of 10 across 15 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Hill's Natural and Natoo?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Natoo is based in Dourado, São Paulo, Brazil.

Do Hill's Natural and Natoo meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Natoo does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Natoo PSC Accredited?

Both Hill's Natural and Natoo are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Hill's Natural or Natoo been recalled?

Hill's Natural has 1 recall on record in the KibbleLab database; Natoo has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Natural and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.