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Hill's Natural vs Victor

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, Hill's Natural averages 9.1 out of 10 across its scored foods, compared with 8.4 for Victor. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Victor does not.

Hill's Natural and Victor compared

Hill's Natural Victor
Manufacturer Hill's Pet Nutrition Mid America Pet Food
Parent company Colgate-Palmolive Company TA Associates / Rx3 Growth Partners
Founded 1907 2007
Headquarters Topeka, Kansas, USA Mt. Pleasant, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Kansas Texas
Products listed 15 38
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 15) 8.4 (avg of 38)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Natural vs Victor: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 9.1 out of 10 across 15 scored foods, compared with 8.4 across 38 for Victor. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Victor does not. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 15 Hill's Natural foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Victor?

Hill's Natural scores higher: it averages 9.1 out of 10 across 15 scored foods, compared with 8.4 for Victor. Scores reflect published veterinary science.

Who makes Hill's Natural and Victor?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Victor is based in Mt. Pleasant, Texas, USA.

Do Hill's Natural and Victor meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Victor does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Victor PSC Accredited?

Both Hill's Natural and Victor are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Hill's Natural or Victor been recalled?

Hill's Natural has 1 recall on record in the KibbleLab database; Victor has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Natural and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.