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Hill's Natural vs Whole Life Pet

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Whole Life Pet by Whole Life Pet Products, LLC. On KibbleLab, Whole Life Pet averages 8.5 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Whole Life Pet does not.

Hill's Natural and Whole Life Pet compared

Hill's Natural Whole Life Pet
Manufacturer Hill's Pet Nutrition Whole Life Pet Products, LLC
Parent company Colgate-Palmolive Company Independent
Founded 1907 2007
Headquarters Topeka, Kansas, USA Pittsfield, Massachusetts, USA
Products listed 15 21
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 15) 8.5 (avg of 21)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Hill's Natural vs Whole Life Pet: how they compare

Scores

Whole Life Pet scores higher on KibbleLab, averaging 8.5 out of 10 across 21 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Whole Life Pet is made by Whole Life Pet Products, LLC, an independent maker, based in Pittsfield, Massachusetts, USA, founded in 2007.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Whole Life Pet does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Whole Life Pet is not. KibbleLab lists 15 Hill's Natural foods and 21 Whole Life Pet foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Whole Life Pet?

Whole Life Pet scores higher: it averages 8.5 out of 10 across 21 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Hill's Natural and Whole Life Pet?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Whole Life Pet is made by Whole Life Pet Products, LLC.

Which brand has more products on KibbleLab?

Whole Life Pet has 21 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Whole Life Pet is based in Pittsfield, Massachusetts, USA.

Do Hill's Natural and Whole Life Pet meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Whole Life Pet does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Whole Life Pet PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or Whole Life Pet been recalled?

Neither Hill's Natural nor Whole Life Pet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Hill's Natural and Whole Life Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.