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Instinct vs Little Bites

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Little Bites by Health Extension Pet Care. On KibbleLab, Instinct and Little Bites both average 8.4 out of 10. Instinct is accredited by the Pet Sustainability Coalition; Little Bites is not.

Instinct and Little Bites compared

Instinct Little Bites
Manufacturer Nature's Variety Health Extension Pet Care
Parent company Agrolimen S.A. Independent
Founded 2002 1963
Headquarters St. Louis, Missouri, USA Hauppauge, New York, USA
Products listed 108 6
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 8.4 (avg of 6)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Little Bites: how they compare

Scores

Instinct and Little Bites average the same KibbleLab score, 8.4 out of 10, across 108 and 6 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Little Bites is made by Health Extension Pet Care, an independent maker, based in Hauppauge, New York, USA, founded in 1963.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Little Bites is not. KibbleLab lists 108 Instinct foods and 6 Little Bites foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Little Bites?

Instinct and Little Bites average the same KibbleLab score, 8.4 out of 10.

Who makes Instinct and Little Bites?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Little Bites is made by Health Extension Pet Care.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 6 for Little Bites.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Little Bites is based in Hauppauge, New York, USA.

Are Instinct or Little Bites PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Little Bites been recalled?

Neither Instinct nor Little Bites has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Little Bites .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.