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Instinct vs Sojos

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Sojos by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Instinct and Sojos both average 8.4 out of 10. Instinct makes food for cats and dogs, while Sojos covers dogs.

Instinct and Sojos compared

Instinct Sojos
Manufacturer Nature's Variety Wellness Pet Company
Parent company Agrolimen S.A. Clearlake Capital Group
Founded 2002 2021
Headquarters St. Louis, Missouri, USA Tewksbury, Massachusetts, USA
Products listed 108 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Sojos: how they compare

Scores

Instinct and Sojos average the same KibbleLab score, 8.4 out of 10, across 108 and 7 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Sojos is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 108 Instinct foods and 7 Sojos foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Sojos?

Instinct and Sojos average the same KibbleLab score, 8.4 out of 10.

Who makes Instinct and Sojos?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Sojos is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 7 for Sojos.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Sojos is based in Tewksbury, Massachusetts, USA.

Are Instinct or Sojos PSC Accredited?

Both Instinct and Sojos are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Instinct or Sojos been recalled?

Neither Instinct nor Sojos has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Sojos .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.