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Instinct vs Temptations

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Temptations is made by Mars Petcare (owned by Mars, Incorporated). On KibbleLab, Instinct and Temptations both average 8.4 out of 10. Instinct is accredited by the Pet Sustainability Coalition; Temptations is not.

Instinct and Temptations compared

Instinct Temptations
Manufacturer Nature's Variety Mars Petcare
Parent company Agrolimen S.A. Mars, Incorporated
Founded 2002 1935
Headquarters St. Louis, Missouri, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Nebraska Pennsylvania; Ontario
Products listed 108 56
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 108) 8.4 (avg of 56)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Instinct vs Temptations: how they compare

Scores

Instinct and Temptations average the same KibbleLab score, 8.4 out of 10, across 108 and 56 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Temptations is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Temptations is not. KibbleLab lists 108 Instinct foods and 56 Temptations foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Temptations?

Instinct and Temptations average the same KibbleLab score, 8.4 out of 10.

Who makes Instinct and Temptations?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Temptations is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 56 for Temptations.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Temptations is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Are Instinct or Temptations PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Temptations been recalled?

Neither Instinct nor Temptations has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Instinct and Temptations .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.