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Northwest Naturals vs Whole Life Pet

Northwest Naturals is made by Morasch Meats, and Whole Life Pet by Whole Life Pet Products, LLC. On KibbleLab, Northwest Naturals and Whole Life Pet both average 8.5 out of 10. Northwest Naturals makes food for dogs, while Whole Life Pet covers cats and dogs.

Northwest Naturals and Whole Life Pet compared

Northwest Naturals Whole Life Pet
Manufacturer Morasch Meats Whole Life Pet Products, LLC
Parent company Independent Independent
Founded 1956 2007
Headquarters Portland, Oregon, USA Pittsfield, Massachusetts, USA
Products listed 1 21
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 1) 8.5 (avg of 21)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Northwest Naturals vs Whole Life Pet: how they compare

Scores

Northwest Naturals and Whole Life Pet average the same KibbleLab score, 8.5 out of 10, across 1 and 21 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Northwest Naturals is made by Morasch Meats, an independent maker, based in Portland, Oregon, USA, founded in 1956. Whole Life Pet is made by Whole Life Pet Products, LLC, an independent maker, based in Pittsfield, Massachusetts, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 1 Northwest Naturals food and 21 Whole Life Pet foods.

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Common Questions

Which scores higher on KibbleLab, Northwest Naturals or Whole Life Pet?

Northwest Naturals and Whole Life Pet average the same KibbleLab score, 8.5 out of 10.

Who makes Northwest Naturals and Whole Life Pet?

Northwest Naturals is made by Morasch Meats. Whole Life Pet is made by Whole Life Pet Products, LLC.

Which brand has more products on KibbleLab?

Whole Life Pet has 21 products in the KibbleLab database, compared with 1 for Northwest Naturals.

Where is each brand based?

Northwest Naturals is based in Portland, Oregon, USA. Whole Life Pet is based in Pittsfield, Massachusetts, USA.

Have Northwest Naturals or Whole Life Pet been recalled?

Neither Northwest Naturals nor Whole Life Pet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Northwest Naturals and Whole Life Pet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.