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Northwest Naturals vs Wholesomes

Northwest Naturals is made by Morasch Meats, and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.). On KibbleLab, Northwest Naturals averages 8.5 out of 10 across its scored foods, compared with 7.6 for Wholesomes. Northwest Naturals makes food for dogs, while Wholesomes covers cats and dogs.

Northwest Naturals and Wholesomes compared

Northwest Naturals Wholesomes
Manufacturer Morasch Meats Midwestern Pet Foods, Inc.
Parent company Independent Nunn Milling Company, Inc.
Founded 1956 1926
Headquarters Portland, Oregon, USA Evansville, Indiana, USA
Products listed 1 29
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 1) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Northwest Naturals vs Wholesomes: how they compare

Scores

Northwest Naturals scores higher on KibbleLab, averaging 8.5 out of 10 across 1 scored foods, compared with 7.6 across 29 for Wholesomes. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Northwest Naturals is made by Morasch Meats, an independent maker, based in Portland, Oregon, USA, founded in 1956. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 1 Northwest Naturals food and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Northwest Naturals or Wholesomes?

Northwest Naturals scores higher: it averages 8.5 out of 10 across 1 scored foods, compared with 7.6 for Wholesomes. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Northwest Naturals and Wholesomes?

Northwest Naturals is made by Morasch Meats. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Wholesomes has 29 products in the KibbleLab database, compared with 1 for Northwest Naturals.

Where is each brand based?

Northwest Naturals is based in Portland, Oregon, USA. Wholesomes is based in Evansville, Indiana, USA.

Have Northwest Naturals or Wholesomes been recalled?

Neither Northwest Naturals nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Northwest Naturals and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.