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Reveal vs Tartar Shield

Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and Tartar Shield is made by Tartar Shield Pet Products, Inc. On KibbleLab, Tartar Shield averages 8.5 out of 10 across its scored foods, compared with 8.0 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Tartar Shield is not.

Reveal and Tartar Shield compared

Reveal Tartar Shield
Manufacturer MPM Products Tartar Shield Pet Products, Inc.
Parent company Partners Group Independent
Founded 2002 2002
Headquarters Manchester, United Kingdom Noblesville, Indiana, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in Thailand United States
Manufacturing region Not listed Indiana
Products listed 30 8
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.0 (avg of 30) 8.5 (avg of 8)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Reveal vs Tartar Shield: how they compare

Scores

Tartar Shield scores higher on KibbleLab, averaging 8.5 out of 10 across 8 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand. Tartar Shield is made by Tartar Shield Pet Products, Inc., an independent maker, based in Noblesville, Indiana, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Tartar Shield is not. KibbleLab lists 30 Reveal foods and 8 Tartar Shield foods.

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Common Questions

Which scores higher on KibbleLab, Reveal or Tartar Shield?

Tartar Shield scores higher: it averages 8.5 out of 10 across 8 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Reveal and Tartar Shield?

Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand. Tartar Shield is made by Tartar Shield Pet Products, Inc.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 8 for Tartar Shield.

Where is each brand based?

Reveal is based in Manchester, United Kingdom. Tartar Shield is based in Noblesville, Indiana, USA.

Are Reveal or Tartar Shield PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Reveal or Tartar Shield been recalled?

Neither Reveal nor Tartar Shield has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Reveal and Tartar Shield .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.