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Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food Ultimates Heartland Choice Dry Dog Food

Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food scores higher on KibbleLab, 8.0 to 7.4. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.

Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food and Ultimates Heartland Choice Dry Dog Food compared

Nutrients:
As Fed
Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food
Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food

Verified Jul 27, 2026

Ultimates Heartland Choice Dry Dog Food
Ultimates Heartland Choice Dry Dog Food

Verified Jul 20, 2026

KibbleLab score The KibbleLab expert rating, 0 to 10, based on published veterinary science. No one can pay for a higher score.
8.0 / 10 7.4 / 10
Guaranteed analysis (as fed)
Protein Guaranteed analysis gives label minimums and maximums, not measured values, shown as fed.
24.00% 24.00%
Fat 14.00% 14.00%
Fiber 5.00% 5.00%
Calcium 0.90% Not listed
Phosphorus 0.60% Not listed
Omega-3 0.60% 0.40%
Omega-6 1.60% 1.60%
Taurine 0.10% 0.10%
Moisture Higher moisture means a wetter food; it dilutes the other percentages above.
10.00% 10.00%
Calories 3539 kcal/kg 3600 kcal/kg
Calorie density Moderate Moderate
Ingredients
Full ingredient list Every ingredient on each label, in order of weight.
de-boned trout, whole dried egg, peas, potatoes, pea flour, potato flour, flaxseed, canola oil (preserved with mixed tocopherols), natural flavor, de-boned salmon, de-boned herring, calcium carbonate, monocalcium phosphate, apples, coconut oil (preserved with mixed tocopherols), tomato, suncured alfalfa, pea fiber, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, dried chicory root, salt, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, L-carnitine, dried rosemary Show full list
Chicken Meal, Potatoes, Peas, Chicken Fat (Preserved with Mixed Tocopherols), Chickpeas, Sweet Potato, Flaxseed, Pea Fiber, Apples, Blueberries, Carrots, Cranberries, Spinach, Natural Flavor, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, VITAMINS [Vitamin E Supplement, Niacin, Calcium pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid], MINERALS [Calcium Iodate, Copper Proteinate, Copper Sulfate, Ferrous Sulfate, Manganese Proteinate, Manganese Sulfate, Sodium Selenite, Zinc Proteinate, Zinc Sulfate], Rosemary Extract. Show full list
Limited ingredient No No
Health focus Probiotic support, Digestive health, Skin coat health, Weight management Antioxidant support, Heart care, Skin coat health
Format & suitability
Food type Dry Dry
Texture Kibble Kibble
Processing Not listed Not listed
Life stage Adult Adult
Breed size All Breed Sizes All Breed Sizes
AAFCO nutritional adequacy
Complete & balanced Whether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test.
Yes Yes
Life stages Adult Maintenance Adult Maintenance
Substantiation How adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile.
Formulation Formulation
Maker standards
WSAVA guidelines The World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Recalls & where to buy
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy
Amazon
Amazon Chewy

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Shared ingredients

Both foods list these among their top ingredients, by label weight.

  • Pea
  • Potato
  • Flaxseed
  • Mixed Tocopherol

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Common Questions

Which food scores higher on KibbleLab?

Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food scores higher, 8.0 to 7.4 out of 10. Scores reflect published veterinary science, and no one can pay for a higher score.

Do these two foods share ingredients?

Yes. They share these top ingredients: Pea, Potato, Flaxseed, Mixed Tocopherol.

Are both foods AAFCO complete and balanced?

Yes, both foods are labeled AAFCO complete and balanced.

See the full profiles: Now Fresh Adult Trout, Salmon & Herring Grain-Free Dry Dog Food and Ultimates Heartland Choice Dry Dog Food .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.

Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.