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Earth Animal vs Instinct

Earth Animal is branded by Earth Animal Ventures, Inc. (owned by Independent) and made by third-party co-packers, and Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and both make food for cats and dogs. On KibbleLab, Earth Animal averages 8.5 out of 10 across its scored foods, compared with 8.4 for Instinct. Earth Animal's maker dates to 1979, while Instinct's launched in 2002.

Earth Animal and Instinct compared

Earth Animal Instinct
Manufacturer Earth Animal Ventures, Inc. Nature's Variety
Parent company Independent Agrolimen S.A.
Founded 1979 2002
Headquarters Norwalk, Connecticut, USA St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States United States
Manufacturing region Pennsylvania Nebraska
Products listed 44 108
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 44) 8.4 (avg of 108)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Earth Animal vs Instinct: how they compare

Scores

Earth Animal scores higher on KibbleLab, averaging 8.5 out of 10 across 44 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Earth Animal is a brand of Earth Animal Ventures, Inc., owned by Independent, based in Norwalk, Connecticut, USA, founded in 1979. Its food is made by third-party co-packers in United States. Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 44 Earth Animal foods and 108 Instinct foods.

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Common Questions

Which scores higher on KibbleLab, Earth Animal or Instinct?

Earth Animal scores higher: it averages 8.5 out of 10 across 44 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Earth Animal and Instinct?

Earth Animal is a brand of Earth Animal Ventures, Inc., which is owned by Independent. Its food is made by third-party co-packers in United States. Instinct is made by Nature's Variety, which is owned by Agrolimen S.A.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 44 for Earth Animal.

Where is each brand based?

Earth Animal is based in Norwalk, Connecticut, USA. Instinct is based in St. Louis, Missouri, USA.

Are Earth Animal or Instinct PSC Accredited?

Both Earth Animal and Instinct are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Earth Animal or Instinct been recalled?

Neither Earth Animal nor Instinct has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Earth Animal and Instinct .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.