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Hill's Natural vs VetSelect Pet

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and VetSelect Pet is made by Sunshine Mills, Inc., and both make food for dogs. On KibbleLab, Hill's Natural and VetSelect Pet both average 9.1 out of 10. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while VetSelect Pet does not.

Hill's Natural and VetSelect Pet compared

Hill's Natural VetSelect Pet
Manufacturer Hill's Pet Nutrition Sunshine Mills, Inc.
Parent company Colgate-Palmolive Company Independent
Founded 1907 1947
Headquarters Topeka, Kansas, USA Red Bay, Alabama, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Kansas Illinois
Products listed 15 2
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 15) 9.1 (avg of 2)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy

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Hill's Natural vs VetSelect Pet: how they compare

Scores

Hill's Natural and VetSelect Pet average the same KibbleLab score, 9.1 out of 10, across 15 and 2 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. VetSelect Pet is made by Sunshine Mills, Inc., an independent maker, based in Red Bay, Alabama, USA, founded in 1947.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while VetSelect Pet does not. Hill's Natural is accredited by the Pet Sustainability Coalition; VetSelect Pet is not. KibbleLab lists 15 Hill's Natural foods and 2 VetSelect Pet foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or VetSelect Pet?

Hill's Natural and VetSelect Pet average the same KibbleLab score, 9.1 out of 10.

Who makes Hill's Natural and VetSelect Pet?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. VetSelect Pet is made by Sunshine Mills, Inc.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 2 for VetSelect Pet.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. VetSelect Pet is based in Red Bay, Alabama, USA.

Do Hill's Natural and VetSelect Pet meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; VetSelect Pet does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or VetSelect Pet PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or VetSelect Pet been recalled?

Hill's Natural has 1 recall on record in the KibbleLab database; VetSelect Pet has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Natural and VetSelect Pet .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.