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Instinct vs Legacy

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Legacy by Horizon Pet Nutrition Inc., and both make food for cats and dogs. On KibbleLab, Instinct and Legacy both average 8.4 out of 10. Instinct is accredited by the Pet Sustainability Coalition; Legacy is not.

Instinct and Legacy compared

Instinct Legacy
Manufacturer Nature's Variety Horizon Pet Nutrition Inc.
Parent company Agrolimen S.A. Independent
Founded 2002 2006
Headquarters St. Louis, Missouri, USA Rosthern, Saskatchewan, Canada
Products listed 108 5
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 108) 8.4 (avg of 5)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Instinct vs Legacy: how they compare

Scores

Instinct and Legacy average the same KibbleLab score, 8.4 out of 10, across 108 and 5 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Legacy is made by Horizon Pet Nutrition Inc., an independent maker, based in Rosthern, Saskatchewan, Canada, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Legacy is not. KibbleLab lists 108 Instinct foods and 5 Legacy foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Legacy?

Instinct and Legacy average the same KibbleLab score, 8.4 out of 10.

Who makes Instinct and Legacy?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Legacy is made by Horizon Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 5 for Legacy.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Legacy is based in Rosthern, Saskatchewan, Canada.

Are Instinct or Legacy PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Legacy been recalled?

Neither Instinct nor Legacy has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Instinct and Legacy .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.