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Instinct vs Taste of the Wild PREY

Instinct is made by Nature's Variety (owned by Agrolimen S.A.), and Taste of the Wild PREY is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and both make food for cats and dogs. On KibbleLab, Taste of the Wild PREY averages 8.7 out of 10 across its scored foods, compared with 8.4 for Instinct. Instinct is accredited by the Pet Sustainability Coalition; Taste of the Wild PREY is not.

Instinct and Taste of the Wild PREY compared

Instinct Taste of the Wild PREY
Manufacturer Nature's Variety Diamond Pet Foods
Parent company Agrolimen S.A. Schell & Kampeter, Inc.
Founded 2002 1970
Headquarters St. Louis, Missouri, USA Meta, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Nebraska Missouri
Products listed 108 5
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 108) 8.7 (avg of 5)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Instinct vs Taste of the Wild PREY: how they compare

Scores

Taste of the Wild PREY scores higher on KibbleLab, averaging 8.7 out of 10 across 5 scored foods, compared with 8.4 across 108 for Instinct. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Instinct is made by Nature's Variety, owned by Agrolimen S.A., based in St. Louis, Missouri, USA, founded in 2002. Taste of the Wild PREY is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Instinct is accredited by the Pet Sustainability Coalition; Taste of the Wild PREY is not. KibbleLab lists 108 Instinct foods and 5 Taste of the Wild PREY foods.

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Common Questions

Which scores higher on KibbleLab, Instinct or Taste of the Wild PREY?

Taste of the Wild PREY scores higher: it averages 8.7 out of 10 across 5 scored foods, compared with 8.4 for Instinct. Scores reflect published veterinary science.

Who makes Instinct and Taste of the Wild PREY?

Instinct is made by Nature's Variety, which is owned by Agrolimen S.A. Taste of the Wild PREY is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc.

Which brand has more products on KibbleLab?

Instinct has 108 products in the KibbleLab database, compared with 5 for Taste of the Wild PREY.

Where is each brand based?

Instinct is based in St. Louis, Missouri, USA. Taste of the Wild PREY is based in Meta, Missouri, USA.

Are Instinct or Taste of the Wild PREY PSC Accredited?

Instinct is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Instinct or Taste of the Wild PREY been recalled?

Neither Instinct nor Taste of the Wild PREY has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Instinct and Taste of the Wild PREY .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.